Endorsement
What is it...?
- A non standard advertising format that sustains the advertised product through the power of Discovery brand.
- The advertising spot is aired inside a Discovery frame, marked with "P" with the message: "Discovery presents..."
- Duration: 30 sec (for spots shorter then 30'' we will charge the same as for a 30'' spot)
Which are the benefits?
- Brand association and brand support
- This advertising opportunity gives a super premium spot positioning in the break: "position 0"
- Through the quality and scientific accuracy, Discovery Channel is a guaranty of quality in front of our viewers. The brand messages that have Discovery Channel support have a plus in credibility.
- Outstanding format – something never done on any other TV station in Romania
Why Discovery Channel?
- Discovery Channel is an authority in science and factual entertainment for it's viewers
- Through the power of our brand, we guaranty and recommend the advertised product in front of out viewers
- Discovery Channel offers this special advertising option only for our most important partners and strongest brands
Examples:
Nissan
Other brand partnership opportunities:
