Program Vignette
- Fillers, from 60 to 180 sec length, broadcasted inside the program dedicated airtime;
- 5 seconds branding at the beginning, Billboard In (BBI), and 5 seconds at the end, Billboard Out (BBO);
- The sponsor may be exposed only in inside the billboards;
- The vignette subject is linked to the clients statement (communication message) and not directly related with the product itself;
Examples:
- Panasonic
- Johnnie Walker
- Canon - Steve Bloom
- Canon - Arthus Bertrand
- Canon - Erik Refner
- Canon - Gero Breloer
- Davidoff Diamante
- Davidoff Cafea
- Davidoff Coniac
- Davidoff Parfum
- Davidoff Ceas
- Carbon Footprint
Panasonic
Johnnie Walker
Canon - Steve Bloom
Canon - Arthus Bertrand
Canon - Erik Refner
Canon - Gero Breloer
Davidoff Diamante
Davidoff Cafea
Davidoff Coniac
Davidoff Parfum
Davidoff Ceas
Carbon Footprint
Other brand partnership opportunities:
